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Globality Appoints New Chief Revenue Officer to Lead Next Phase of Growth for its Generative AI-Powered Autonomous Sourcing Platform

Globality CRO

Former UiPath, SAP, Oracle, and Workday executive, Seth Catalli, joins Globality to help global companies unleash productivity and purpose.

PALO ALTO, CA – July 20, 2023 – Globality, the market leader in autonomous procurement and sourcing, announced today it has appointed Seth Catalli as Chief Revenue Officer (CRO) to build upon its growth and trajectory.

Globality enables leading enterprises, including BT Group, Santander, and Tesco, to optimize how they spend their money – improving their profits and advancing their purpose. Using sophisticated AI, Globality’s platform creates precisely scoped requirements, identifies the most qualified suppliers, provides negotiation insights, and enables data-driven decisions, delivering 10-20% cost savings, 70% efficiency gains and 20x ROI.

Catalli joins Globality from UiPath, the AI-driven Robotic Process Automation (RPA) platform, where he was a Senior Vice President and grew a sales team from six headcount to 72 people globally, leading up to and through a successful IPO. Prior to that he was Vice-President, Sales, at SAP, having previously led sales teams at Workday and Oracle.

“Many years of working with enterprise customers have taught me there is no room for software technology that does not add significant business value,” Catalli said. “When I met the Globality founders and saw how much their customers love the product and its AI technology, I immediately knew that this is a special place. I am beyond excited to join Globality as, now more than ever, there is a sense of urgency among enterprise companies to optimize their company spend through automation.”

“CFOs today are requesting that every function utilize AI technology to deliver OpEx reductions and cost savings – and they are discovering that the procurement function is the biggest opportunity to make an immediate impact on the bottom line,” said Joel Hyatt, Globality’s Co-founder, Chairman, and CEO. “Seth has vast experience in bringing automation and AI into the hands of enterprises, which makes him a perfect fit for Globality’s mission. I am confident that Seth’s contributions will prove invaluable to building upon our significant business momentum and to delivering exceptional experiences and value for our customers.”

About Globality
Globality is the leader in autonomous procurement and revolutionizes the buying process for large and midsize enterprises. Globality’s generative AI-powered bot, “GLO,” empowers workforces to make intelligent decisions on purchasing products and services, reducing costs, increasing productivity, and improving business outcomes. For more information, please visit www.globality.com or www.globality.ai.

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Globality Wins “Best Use of Natural Language Processing” at 2022 Global Excellence Awards

Leader in AI-powered sourcing and procurement recognized for transforming enterprise spend management. Read the press release below.
 

 

Revolutionize sourcing. For good.

Experience the transformational impact of AI-powered sourcing.

Request a Demo

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Globality Named One of the “100 Best Workplaces for Innovators” by Fast Company

Globality is recognized for bringing game-changing innovation to global trade in B2B services. Read the press release below .
 
 

 

Revolutionize sourcing. For good.

 

Experience the transformational impact of AI-powered sourcing.

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KellyOCG Partners with Globality to Transform its Services Procurement Solution

Globality’s AI-powered Platform will enable KellyOCG clients to source diverse and talented specialist services faster and more efficiently.
 
 

 

Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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Globality Named Best Innovative Provider At Trophées des Achats Procurement Awards

A panel of Chief Procurement Officers from leading French companies honors the world’s first AI-powered Platform and Marketplace for transforming the way global enterprises buy services. Read the press release below .
 
 

 

Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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Globality Again Wins “Best Cognitive Communications Solution” at 2022 AI Breakthrough Awards

Globality announced today that it has been named “Best Cognitive Communications Solution” for the second year running at the 2022 AI Breakthrough Awards. Read the press release below .
 
 

 

Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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Globality Honored as a Leading Procurement Technology Provider at 2022 World Procurement Awards

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Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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Aquanima Grupo Santander wins Prestigious Procurement Innovation Award through its Partnership with Globality

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Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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How Global Enterprises are Navigating Disruptions with AI‑Powered Technology

Listen as our CEO Joel Hyatt discusses how the devastating war in Ukraine has affected global supply chains as well as the wider
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Globality Recognized as a Best Place to Work in Built In 2022 Awards for Tech Companies

Globality, the world’s first B2B services Platform and Marketplace, joins the list of industry-leading companies showcasing its strong company culture and open and innovative workplace.
 

Read the press release below, or click here to download.

 

 

Join Our Mission

Check out our open positions, and some of the great benefits that come with being a part of Globality.

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Globality Named by Gartner® as a 2021 Cool Vendor for Strategic Sourcing Technology

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Read the press release below, or click here to download.

 

 

Experience the AI-Powered Globality Platform

Learn how Globality can bring unmatched efficiency, effectiveness, and impact to your enterprise services spend.

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LATEST NEWS
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Globality and Allegis Global Solutions Partner to Transform How Companies Source and Manage Services to Maximize Spend Value

Globality’s AI-powered Platform and marketplace will ensure Allegis Global Solutions’ customers have a comprehensive solution for all their services sourcing requirements. 
 

Read the press release below, or click here to download.

 

 

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See how enterprise companies use AI to maximize spend results and stakeholder experience.

Leading companies are using cognitive sourcing to:

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  • Streamline process and speed time-to-contract and time-to-value.
  • Increase internal customer satisfaction, empowerment, and productivity.
  • Demonstrate procurement’s strategic leadership to the wider business.
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Globality Recognized As HFS Hot Vendor by HFS Research

Globality was selected as an HFS Hot Vendor by HFS Research, the leading analyst advisory authority covering global IT services, emerging technologies and business operations. HFS recognized Globality for having "an innovative solution for smart self-sourcing utilizing the combination of automation, AI, and analytics."

HFS Hot Vendors are service and technology providers hand-picked by the research firm’s expert analysts to help companies identify innovative ideas that solve today’s complex business problems and exploit market opportunities. This recognition makes Globality part of “an exclusive group of emerging players, each with a differentiated value proposition, based on their offerings’ distinctiveness, ecosystem robustness, client impact and financial position.”

Read the report below, or click here to download.

 

 

Source Services Like Never Before

Experience the AI-Powered sourcing ecosystem.

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Spend Matters: What’s behind the investment in Globality’s services sourcing solution?

Globality recently completed a $138 million Series E round from Sienna Capital, a wholly owned subsidiary of Groupe Bruxelles Lambert, and Softbank Vision Fund, bringing the company’s total funding to $310 million since its inception in 2015. This funding will support the company’s continued growth, including go-to-market and client-facing activities and, of course, product development, including user experience design (UX), industry vertical expansion, spend category additions, internationalization, etc.

 
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Spend Matters: The Digital Consumerization of Services Buying

The traditional ways of sourcing services have become obsolete in the new normal. Procurement must pivot to support the business’s end-to-end value chain needs, including those of internal stakeholders. In this new report, Spend Matters analyst Andrew Karpie shares how new technology solutions are critical to meet increasing demands and expectations by delivering a customer-centric, consumer-facing, self-service experience.

 
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Procurement Leaders CPO Challenger: Disrupt or be disrupted

While traditional business models are being strained by the global Covid-19 pandemic transformational CPOs are using this opportunity to reinvent the function and introduce new ways of working, according to participants in a virtual roundtable, partnered by Globality, held during Procurement Leaders’ Americas Procurement Congress Virtual 2020.

 
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